Privacy Policy

1. Introduction 

Amira Health Inc., a Delaware corporation, (“Amira,” “we,”, “us”, or “our”) is reinventing the way women experience menopause by providing relief for sleep disruption hot flashes. We provide a solution for women to monitor their sleep to alleviate the associated symptoms of menopause. Amira has developed a Cooling Hub that regulates women’s body temperature as they experience disruptive hot flashes due to menopause while they are sleeping. Amira has also developed a wearable device that monitors a woman’s sleep cycle.

At Amira we strive to protect the privacy and safety of your personal information, which identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with your use of a Product or Services (“Personal Information”).

This Privacy Policy (“Policy”) constitutes a part of our Terms of Service and outlines our practices for collecting, using, storing, protecting, and disclosing Personal Information. Any capitalized terms not defined in this Policy are defined in our Terms of Service. 

Please read this Policy carefully to understand our privacy practices and make informed decisions about how we treat your Personal Information. 

We reserve the right to change this Policy from time to time. (See “Changes to Our Policy” below). If so, we will notify you through our website located at (“Website”). Such modifications will be effective as of the date at the top of this Policy. Your continued use of this Website and/or Services after we modify this Policy is deemed to be acceptance of those changes, so please check the Policy periodically for updates. 


2. Scope of the Policy

This Policy applies to Personal Information collected, used, stored, or disclosed when you interact with Amira through (a) our Website, (b) your use of our Products and (c) your use of our applications, software, APIs, and services, including any new features, applications, and other services related to the foregoing (“Services.”), or (c) emails, texts or other communications to us.

Except as set forth below, it does not apply to information collected by any third party, including through any access, reference or link made available on our Website and/or Services and information that is not considered Personal Information, such as information available from public government records or deidentified or aggregated consumer information.


3. Children’s Privacy

Our Website, Products and/or Services are not directed to or intended for minors under 18 years of age. 


4. Type and Purpose of Personal Information We Collect

We collect Personal Information from you when you use our Website, Products and/or Services, create an account on our Website (“Account”), express an interest in obtaining information about us, or contacting Amira. Through our Website, Products and/or Services, we may collect the following categories of Personal Information:

  • Personal Information Categories
  • Personal Information
  • Purpose
  • Sources
  • Identifiers, Customer Records (Cal. Civ. Code § 1798.80(e)), Geolocation Data
  • Name, Address, Approximate Location, Telephone Number, Contacts, Transaction Details for the Products and Services 

We may use this Personal Information:

  • To create, maintain, customize, and secure your Account
  • To provide you our Products and Services
  • To verify that you are an actual person (not a bot)

We obtain this Personal Information directly from you when you create an Account, send messages through the Website and/or use our Products and Services. 

Identifiers, Protected Classification Characteristics Under California or Federal Law (Gender), Sensory Data

Name, Date of Birth (Age), Gender, Race, Height, Weight

We use this Personal Information to provide you access to our Products and Services. 

We obtain this Personal Information directly from you when you create an Account

Name, Last Name, Email, Your Message

We may use this Personal Information to respond to your inquiries or otherwise communicate with you, including to investigate and address your concerns and monitor and improve our responses.

If you opt in by creating an Account, we may use your email address to provide you with Amira news.

We obtain this Personal Information directly from you when you create an Account, fill out and submit the “Contact Us” form to sign up for Amira  news through the Website.

Internet or Other Electronic Network Activity Information

Information about your computer and internet connection, including your IP address, operating system, domain, browser type, unique cookie identifier, other cookie information or location data.

We may use this to improve our Website, deliver better and more personalized Services according to your individual interests and recognize you when you return to our Website and/or Application.

We may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including but not limited to cookies in combination with pixels and similar technologies (collectively, "Cookies").

We may also collect or use your Personal Information for one or more of the following purposes: 

  • To help maintain the safety, security, and integrity of our Website, Products, and/or Services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our Website, Products and/or Services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your Personal Information or as otherwise set forth in applicable law.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.


5. SMS Marketing Consent

By opting in to our SMS marketing services, you agree to receive recurring automated promotional and personalized marketing text messages (e.g., cart reminders) from Amira at the cell number used when signing up. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies.

Program Description: By subscribing to Amira's SMS marketing program, you will receive messages regarding promotions, updates, and other marketing content related to our products and services.

Opt-Out: You can cancel the SMS service at any time. Just reply STOP to any message. After sending the SMS message STOP to us, you will receive one more message confirming your unsubscription. No further messages will be sent unless you re-subscribe by opting in again.

Help: If you need assistance with the SMS service, reply HELP to any of our messages or contact our customer support at

Carrier and Cost Information: Message and data rates may apply. Contact your wireless provider for more details about your plan.

Privacy: Your privacy is important to us. Please review our Privacy Policy for more information on how we collect, use, and protect your information.

For further details, please refer to our SMS Terms.


6. What are Cookies?

Cookies are identifiers that are transferred to your browser or device that allow your browser or device to be recognized and inform how and when pages and features on a website are visited and by how many people. 

Our Website use Cookies to collect personal Information which may include:

  • Your IP-address
  • Operating system and system settings
  • Domain and browser type 
  • Unique Cookie identifier and other Cookie information
  • Unique device identifier and device type
  • Information about your interaction with our Website such as click behavior and indicated preferences 

What Are Different Types of Cookies?


     1. Session Cookies also known as “Temporary Cookies” allow the Website to link your actions during a browser session. Once you close the browser, all Session Cookies are deleted.

     2. Persistent Cookies also known as “Permanent Cookies” remain in your device after the browser is closed. They are activated each time you visit the website that created that Cookie and remain for the period specified in the Cookie.


     3. First-party Cookies are those set on your browser or device directly by the website you are visiting.

     4.Third-party Cookies are those set on your browser or device by the domain other than the website you are visiting, such as a third-party advertiser or an analytic system. 


      1. Strictly Necessary Cookies are those that are essential for you to browse the Website and use its features. These Cookies are generally first-party session Cookies.

     2. Functionality Cookies also known as “Preferences Cookies” allow the Website to remember your previous choices, like what  language you prefer or what your username and password are so you can automatically log in. You may not be able to access certain functionalities of our Website if you disable these Cookies.

     3. Performance Cookies also known as “Statistics Cookies” collect information about how you use our Website and are solely used to improve the way our Website works and presents content to you. You may experience slowdown or limited Services if you disable these Cookies.

    4. Advertising and Marketing Cookies track your online activities and help you receive relevant advertisements. These Cookies are persistent and almost always from third-party sources.

How to Delete and Block our Cookies

You can block Cookies by activating the setting on your browser that allows you to refuse the setting of all or some Cookies. However, if you use your browser settings to block all Cookies, you may not be able to access all or parts of our Website.

You may disable the collection of your Personal Information from our Advertising and Marketing Cookies. If such Cookies are deleted, we may still use the Personal Information collected prior to the preference change. However, we will stop using the disabled cookie to collect any further Personal Information related to your user experience.

Changing Your Cookie Settings

Your internet browser allows you to change your Cookie settings. These settings are usually found in the “options” or “preferences” menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise, you should use the “Help” option in your internet browser for more details.

  • Cookie settings in Microsoft Edge
  • Cookie settings in Firefox
  • Cookie settings in Chrome
  • Cookie settings in Safari

 How We Store Your Personal Information

We store your Personal Information in the Cloud Storage provided by Amazon Web Services or other reputable third-party storage service providers hosted in the United States. We keep Personal Information, in a form which permits us to identify you, for no longer than is necessary for the purposes for which it was collected (for example, to the extent you receive Products and/or Services from us) or until consent to hold the Personal Information is revoked, if there is no other basis for us to retain your Personal Information. This may include compliance with our legal, tax, accounting, financial reporting, and other regulatory obligations.


7. How We Disclose Your Personal Information

We may share your Personal Information for the purposes outlined below, which includes the Personal Information disclosed to us within the last 12 months from the date of this Policy. We do not sell any Personal Information.

  • Third-Party Service Providers

We may employ third party contractors (individuals and companies) to facilitate our Website (e.g., website analysis, customer service, credit card processing, customer-tailored advertisement) and/or provision of our Services (“Service Providers”). 

These Service Providers may have access to your Personal Information to the extent necessary to assist us with our Website and/or Services. We may share identifiers and Personal Information that falls under the categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) for performing our Services such as maintaining your Account, auditing interactions with you, detecting and preventing security incidents, debugging, identifying, and repairing errors, providing customer service, fulfilling orders undertaking internal research and activities to verify or maintain quality or safety of our Services.

  • Business or Asset Transfer

We may sell or transfer all or a portion of our assets or company stock (e.g., through merger, acquisition, liquidation, dissolution). In this case, we may share and/or transfer your Personal Information to another individual or legal entity as a result of such an event.

  • Legal Compliance 

We may share your Personal Information to the extent we believe is necessary to (i) comply with applicable law, government request or court order; (ii) enforce our Terms of Service or other agreements between you and us; (iii) to protect the rights, property, or safety of AuraBlue, our employees, our users, or others.


8. Aggregated or Anonymized Information

We may de-identify your Personal Information, so it no longer relates to you as an individual. Please note that aggregated or anonymized information is not Personal Information and may not be protected under the scope of this Policy.


9. How We Protect your Personal Information

We use a variety of physical, technical, and organizational security measures, including end-to-end encryption and authentication tools to maintain the safety of your Personal Information. We limit the collection of Personal Information to only what is required to fulfill a specific purpose and use the least amount of Personal Information necessary. To the extent practicable, we seek contractual guarantees to require our Service Providers to keep the Personal Information confidential and prohibit using the disclosed information for any purpose except performing the contract.

We endeavor to protect the privacy of your Account and other Personal Information we hold in our records. Despite our efforts, no website, mobile application, database, or system is completely secure. 

You can help keep your Personal Information safe by taking reasonable steps to protect your Personal Information against unauthorized disclosure or misuse. For example, you may use antivirus and firewall software, use secure wireless networks and be cautious of the information provided through devices used by others (such as public computers).

10. Your Rights and Choices

Except as otherwise provided or excepted by applicable law, you may be entitled to the following rights, exercisable upon after successful verification of your identity and right to make such request. 

Depending on the nature of the request and the type of the Personal Information at issue, we may ask you to provide additional information, which is necessary to verify your identity, authority, and eligibility to make such request. 

Any additional Personal Information collected for the purposes of verification will only be used to verify if you are entitled to make such a request and will be removed in accordance with the principles set forth in this Policy. If you have an Account, we may ask you to verify your identity by logging in to your account.

Right to Know/Portability

You may request information from us about the Personal Information we collected about you within the past twelve (12) months from the time of the request.

  • The categories of Personal Information we have collected.
  • The categories of sources from which the Personal Information is collected.
  • Our business purpose for collecting Personal Information.
  • The categories of third parties with whom we share Personal Information.
  • The specific pieces of information we have collected about you.

Right to Deletion

You may request deletion or removal of the Personal Information we collected from you, subject to certain exceptions.

We will consider any such request seriously and promptly, although if you request us to delete or remove your Personal Information, we may choose not to do so if it is necessary for our compliance with legal obligations, or we otherwise have a substantial need to retain the Personal Information. Please understand that it may be impossible or impracticable to delete or remove your Personal Information completely, due to backups and records of deletions. In addition, please note that, if you request removal of your information, you may be unable to utilize associated features of the Website and/or Services. You may not request the removal of de-identified, anonymous, or aggregate data from our databases.


We will not discriminate against you because you exercise any of the above rights, or any other rights under the applicable law. Specifically, if you exercise your rights, we will not deny you access to our Website and/or Services, charge you different prices or rates for Activity Partner Offerings or other Services or provide you a different level or quality of Services. Although we do not discriminate against anyone who opts to exercise his or her privacy rights and choices, please note that it may be impossible to provide Services to you without certain Personal Information due to the nature of our Services (i.e., social network).

How to Submit A Request

You may submit a request to exercise the rights listed above by contacting us at  In your request, please include your full name, the phone number you provided to create your Account, your email, and the nature of your request. If you are submitting a request on behalf of a minor, please specify so. We will contact you to confirm receipt of your request and provide information about how we will process the request, our verification process, and when you can anticipate a response to the request.


11. Changes to Our Policy

Amira reserves the right to update this Policy from time to time without prior notice. We may provide you with additional notice if the Policy change materially impacts your privacy rights.


12. Contact Us

We welcome questions about this Policy. If you wish to contact us to make a request, provide feedback relating to privacy or raise any issues, please contact us at